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The Pure Story

Julie Macklowe

Tired of searching for years to find an effective skincare system that worked as hard as she did, Julie Macklowe; a NYC based former hedge fund manager, entrepreneur, mother, wife and Vogue ‘It Girl’, created the affordable, luxury Swiss skincare line vbeauté in 2012.

After undergoing a thyroidectomy at age 38 and carrying her second child due this summer, Julie reassessed her own personal care choices, including vbeauté. While current formulas were created without parabens, dyes, and fragrance, Julie felt there was opportunity to be even more health-conscious while still maintaining the same age-defying results vbeauté devotees love.

The solution was formulating vbeauté PURE, an organic skin line that is 100% safe, toxin-free, without chemicals, and BIOS-certified organic ingredients to guarantee maximum benefits for skin.

The Pure Promise

Drawing on vbeauté’s heritage of ingredients from Switzerland’s pristine botanical resources coupled with the latest advanced Swiss skin care technology, vbeauté PURE is a breakthrough innovation of high performance purity with clinically validated results; a true harmony of science and nature.

The signature active ingredient complex, Vbotanics™ is a royal fusion of purity and efficacy. The “King of the Alps” skin-calming Swiss Stone Pine is paired with the “Queen of the Antioxidants” organic Swiss Aronia berries, a superfood with three times more nutrient-potency than blueberries, combined with the hydration powers of pure Swiss glacier water. This natural, comforting active ingredient complex is designed to address inflammation, redness, and environmental stress. vbeauté PURE is formulated to European organic standards with BIOS-certified ingredients – guaranteeing maximum benefits for skin.

Safe Non-toxic Ingredients | Clinically Validated | Paraben Free | BIOS Certified Fragrance Free | Colorant Free | Mineral Oil & Petrolatum Free | Dermatologist Tested | Cruelty Free

Bios certified

The Bios mission is to obtain a safe and effective cosmetic for the consumer, but also a product that is eco-compatible, packaged with recycled and biodegradable packaging, and wants the use of energy from renewable resources.

Cruelty-free logo

Cruelty-Free certified and committed to compassion by promising that tests on animals will never be conducted for products, formulations, or ingredients anywhere in the world.