A casino is a place where people can gamble by playing games of chance. A lot of casinos add luxuries like restaurants, free drinks and stage shows to attract customers and keep them coming back for more. But the basic attraction is gambling, and there have been plenty of less extravagant places that housed these activities.

For a long time, marketers relied on demographics to help them understand their audience and craft marketing messages that would resonate with them. For example, if you know that most of your visitors are women in their late 20s or early 30s, college-educated and well-paid, you can create messaging to reflect this. But demographic information isn’t enough to understand the motivations and pain points that drive your audience’s behaviors and decisions.

Consumers are often more influenced by each other than they are by a brand’s messaging. People look to friends and family, online reviews and testimonials to form their opinions and guide their buying decisions. A good way to foster this kind of trust is to display positive feedback and testimonials on your website, social media channels and in other forms of marketing.

For example, if you know that many of your visitors are looking to try new games or locations and want to find the best one for them, you might create a video highlighting what you offer and how it can improve their life. You might also encourage your guests to share their experiences on social media, and you can use this feedback to inform your marketing strategies going forward.